Practice provides current and relevant information on optometric business management and marketing. It is a non-profit magazine published by Optometrists Association Australia.

Practice is published four times a year in February, May, August and November and distributed as a supplement to Australian Optometry newspaper. It is distributed throughout Australia to 3,900 optometrists in private and corporate clinical practice, education and research; and optometry students, ophthalmologists, optical dispensers, the ophthalmic optics industry, and by subscription world-wide.

Circulation 4,300

Articles explore issues relevant to optometrists operating a practice, including finance, business strategy and staff management.

Topics covered include human resources and staff management, finance and strategic planning, taxation, industrial relations, retailing, marketing and interior design, and information technology.

Practice is highly valued by its readers.

• 75 per cent of optometrists strongly agree or agree that Practice is informative. 

• 72 per cent of optometrists say that Practice is relevant always or most of the time

• 71 per cent of optometrists strongly agree or agree that the articles in Practice are interesting

• 66 per cent of optometrists strongly agree or agree that the content in Practice is diverse

— Roy Morgan Research

For further information on Practice contact Features editor, Jeff Megahan, on (03) 9668 8508 or j.megahan@optometrists.asn.au

Practice provides current and relevant information on optometric business management and marketing. It is a non-profit magazine published by Optometrists Association Australia.

Practice is published four times a year in February, May, August and November and distributed as a supplement to Australian Optometry newspaper. It is distributed throughout Australia to 3,900 optometrists in private and corporate clinical practice, education and research; and optometry students, ophthalmologists, optical dispensers, the ophthalmic optics industry, and by subscription world-wide.

Circulation 4,300

Articles explore issues relevant to optometrists operating a practice, including finance, business strategy and staff management.

Topics covered include human resources and staff management, finance and strategic planning, taxation, industrial relations, retailing, marketing and interior design, and information technology.

Practice is highly valued by its readers.

• 75 per cent of optometrists strongly agree or agree that Practice is informative. 

• 72 per cent of optometrists say that Practice is relevant always or most of the time

• 71 per cent of optometrists strongly agree or agree that the articles in Practice are interesting

• 66 per cent of optometrists strongly agree or agree that the content in Practice is diverse

— Roy Morgan Research

For further information on Practice contact Features editor, Jeff Megahan, on (03) 9668 8508 or j.megahan@optometrists.asn.au